A. LANGE & SÖHNE PARIS
The Saxony-based German watch brand is opening its second European boutique in the French capital
A. Lange & Söhne Paris is the first boutique to be opened by the brand in France. Since January 2013, at 19 rue de la Paix, lovers of this richly traditional watch brand have been able to experience at first hand the collection of exclusive handmade timepieces from Saxony. The Manufacture’s new special model, which is reserved for its boutiques, will also be available there: the limited-edition LANGE ZEITWERK HANDWERKSKUNST. A watch with case, dial and movement decorations executed with masterly skill, making it a perfect example of the excellent craftsmanship and watchmaking artistry that characterise the brand.
19 rue de la Paix
Tél.: +33 (0)1 42 65 68 71
Director : Sunny Song
“For connoisseurs of the brand, watch lovers and new customers, A. Lange & Söhne Paris provides an intensive experience of the art of fine watchmaking as we understand it. Having our own boutique here underlines the economic and historic importance of France for our brand. After all, parts of our spiritual roots are here. In the 17 years since our market entry, we have built up an extremely loyal customer base that we are keen to expand,” explains Lange CEO Wilhelm Schmid. The Paris boutique is the eighth to be opened by the company worldwide, and the second in Europe. Five years ago A. Lange & Söhne opened its first boutique in Dresden, the capital of Saxony in Germany. In an ambience specially created to reflect this traditional brand, watch lovers can experience the history and philosophy of the watchmaker’s craft at close hand.
The connection between A. Lange & Söhne and Paris stretches back as far as 1837. Seven years before he set up his own Manufacture, the young Ferdinand A. Lange travelled to the city with a recommendation written in French by his master, Gutkaes. At the time, Paris was the capital of the watchmaking industry, and this period was to prove a turning point in the young man’s life. He spent four years working here as workshop manager of the important chronometer maker Joseph Thaddäus Winnerl. The lectures given by the physician and director of the Paris Observatory Dominique François Arago extended his knowledge of astronomy. In 1841, Lange left Paris with a book of sketches and travel notes filled to bursting with new designs. His plan was to introduce the metric system into German watchmaking, and his aim was to manufacture the best watches in the world in his home country. Lange first started supplying watches abroad (including France) in 1853.
Over 150 years later, history is set to repeat itself: since 1995, France has again been one of the main markets for the brand outside Germany. Today, timepieces from A. Lange & Söhne are available in the company’s own boutiques and from selected specialist dealers in 57 countries. Out of a total of 220 sales outlets worldwide, six are in France.